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Alliance Theatre 2012/13 Program Guide

Alliance Theatre 2012/13 Season
Program Guide
Artwork for various shows
 
This was a collaborative project with Creative Director Mark Sorensen of Seed Factory Marketing and other designers. We were tasked with designing the look for all shows produced by the Alliance Theatre during the year and compiling the oversized program catalog which was ultimately folded, wafer tabbed, and mailed to patrons.
 Next to Normal  is a Tony award-winning rock musical about a mother struggling with bi-polar disorder and the affect that her illness has on her family. Design choices include manipulation of found photography and anger driven hand-drawn type that allude to the chaotic life of a suburban woman trying to fake normalcy. This artwork is featured as a double page spread.
The Whipping Man begins as wounded Jewish Confederate soldier, Caleb DeLeon stumbles home where he is greeted by his family's former slaves, Simon and John. Caleb and the men celebrate Passover together where dark family secrets are revealed and the plot twists and turns. The look of old lead type for the title was completely rendered in Photoshop starting from a flat typeface and a raster image of brushed metal.
Apples & Oranges  is the modern story of a brother and sister living on opposite coasts who were never very close or really ever got along. Carl owns an apple orchard in Washington State and Marie is an all-black wearing journalist living in New York City. It is only after Carl reveals he has lung cancer do they come together to help each other and realize what they have always really meant to each other. The illustration for the poster features an apple and orange tree stylized together to resemble an old medical illustration of lungs. The dark areas of the organ are meant to represent the cancerous disease in Carl's lungs. For the title treatment, I redrew an existing font to have the same artistic quality of the main artwork.
Alliance Theatre 2012/13 Program Guide
Published:

Alliance Theatre 2012/13 Program Guide

illustration, graphic design, typography, hand-drawn type, theatre

Published: