The Royal Wedding Guestbook
Words of advice for the royal couple
Summary: Conceptualized and delivered a unique online promotional experience driving incremental engagement across the network coverage around the wedding.
Results: The Royal Guestbook promotion was launched to promote Yahoo!'s global editorial and live video coverage of the 2011 Royal Wedding. The guestbook recieved over 300,000 comments from 194+ countries and drove 6 digit # new Facebook fans for the Y! Shine property.
Words of advice for the royal couple
Summary: Conceptualized and delivered a unique online promotional experience driving incremental engagement across the network coverage around the wedding.
Results: The Royal Guestbook promotion was launched to promote Yahoo!'s global editorial and live video coverage of the 2011 Royal Wedding. The guestbook recieved over 300,000 comments from 194+ countries and drove 6 digit # new Facebook fans for the Y! Shine property.
Royal Guestbook Landing Page
Royal Guestbook
