The 21 Day Challenge
S.W.O.T Analysis
Strategic Rationale:
Executive Summary:
Timeline
Campaign Timeline:
Campaign Timeline:
Email timeline:
Week 1 (23– 29 April)
‘Start a challenge and change a life’
Week 2 (30April – 6 May)
‘Got the perfect dare for the perfect person?’
Week 3 (7– 13 May)
‘Express yourself…’
Week 4 (14 – 20 May)
‘Finally! The perfect excuse’
Week 5 (21 – 27 May)
‘Flow on benefits’
Week 6 (28 May – 3 June)
‘Call to action’
Week 1 (23– 29 April)
‘Start a challenge and change a life’
Week 2 (30April – 6 May)
‘Got the perfect dare for the perfect person?’
Week 3 (7– 13 May)
‘Express yourself…’
Week 4 (14 – 20 May)
‘Finally! The perfect excuse’
Week 5 (21 – 27 May)
‘Flow on benefits’
Week 6 (28 May – 3 June)
‘Call to action’
Technical Considerations:
· ReminderText.
· ContactInformation.
· ReminderText.
· ContactInformation.
Email Executions:
Subjects for Emails:
Week1. Habit.
Week1. Habit.
