As financial planners for high income clientele, Elwood & Goetz requested a clean design that matched their preexisting branding and emphasized the personal attention they give to every account. The simplicity of the design betrays the complexity required to make a large amount of information feel effortless to browse. In the end, I wanted users to feel relaxed and taken care of when using the site in a way that mirrored the feeling of walking into Elwood & Goetz's brick and mortar offices.