North Ayrshire Council commissioned us
to create a benefits awareness campaign
for the community, reminding local residents
of their responsibility to inform the Council if
their financial circumstances changed.
Our approach was to simplify the message to
something quick and easy to understand and
communicate – 1p More, 1p Less – it still makes
a difference to the benefits you receive.
This simple message was driven home by a
bold graphic treatment and distinctive campaign
colour, designed to quickly grab attention.
With the creative proposition in place, we worked
with the council to roll the campaign out across a
range of outdoor channels and printed collateral.
This included bus sides, 48 sheet and 96 sheet
billboards, leaflets, press adverts and posters.
