branding
system
packaging
signage
system
packaging
signage
Bear & Bull is a men’s clothing store that was looking to update their new look while still keeping in touch with their vintage background. Their store is upscale that sells more more quality pieces that, while more expensive, will last a man a long time. It takes after more European style yet still caters to the American audience. The immediate goal is to give Bear & Bull a new face with a brand as well as an entirely new system that reflects their roots.
Bear and Bull mark
Letterhead and business card (front and back)
Envelope
Clothing and accessory tags
Bear & Bull store front
