Allscripts Client Experience (ACE) is an annual client user conference that provides training for a suite of healthcare software products, and is also a great opportunity to build the Allscripts brand. I took a marketing managers analogy of the sherpa and ran with it, creating a map to explain the path to Meaningful Use (complex coding requirement changes). I used Z-Card to quickly print the maps, which unfold like a trail map. The design plays off the conference theme and ties into the courses as well. It was a huge success and my internal client was so pleased.
