Influential is an expanding communications agency.

As part of their new brand identity, creative director Mark McGrath approached me to produce an abstract, impactful, visually arresting film.

 

We discussed the essence of influence, inspiration, transformation, energy, creativity and how we could capture these qualities on screen and in sound. Having initially considered computer generated imagery we committed to an exploration of live-action, hi-speed, vibrant powder explosions and I put together a team.

 

We shot in 4k high definition at up to 1,000 fps on the Phantom Flex camera in a controlled studio space using compressed gas and other techniques to achieve a series of compelling, hypnotic effects. 

Each shot (in the dark) was an unpredictable experiment with unique and often spectacular results.

 

 

CREDITS

Director - Chris Gaffey
DoP - Paul Lilley
Studio - Sitcom Soldiers 
Editor - Rob Fetherstone
Music - Richard Bodgers @ Music Jar
Concept - Mark McGrath @ Influential