Working via 3N2’s agency of record, the task was to produce a highly stylized and “in your face” visual appeal. Using dramatic photography of world class athletes the likes of Neftali Feliz — the 2006 MLB AL Rookie of the Year — and U.S. Olympians Vicky Galindo and Lauren Lappin as the focal point for 3N2’s new visual design, mixed media elements and, strong, bold typography were integrated. Moving forward, the visual design would be used on all of 3N2’s print, digital and motion marketing efforts for the forthcoming seasons. The project was a “Grand Slam” with the guys at 3N2.
