Allrecipes: Calling all cooks

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Visual identity, illustrations, and custom typography for the new Allrecipes: Calling all cooks campaign.

Calling all cooks. All kitchen shakers, biscuit bakers and casserole makers. Calling all cooks in search of the next incredible dish or 15 minute meal. Calling all adventurous and everyday cooks. All vegetarians and gluten-free cooks. Everyone who’s ever scrambled, sautéed, substituted or started from scratch. Calling all cooks in every home kitchen—your meals bring us together and your food makes the world go round. Which is why we created the first social community for the cooks, by the cooks. A place that inspires home cooking, celebrates the food you make and lets you share your success with your friends, family and followers. Calling all cooks.