Project Boulder, a brand new direction to re-brand Carlsberg. Client requested to re-brand the Carlsberg livery truck by adding some design thinking.
The challenge of this project is not allowed to show beer product on outdoor in Malaysia (Islam country). What we can do is trying to minimised the product and focus more on branding.
Final truck design out on market.
Visual Stage 1
Proposed Idea: Water
Proposed Idea: Freeze
Proposed Idea: Freeze
Proposed Idea: Fridge
AD Matt Wang
Designer Wong An Jie
Designer Wong An Jie
