Clearview Intelligence
Visual identity
The newly-defined brand was the perfect starting point for a new visual identity. Something truly future-proof that would accommodate the evolving offering, and make a lasting impact for the brand in an ever-changing sector. After a period of research and exploration of various options, the final result was a simple, circular marque. It symbolises the importance and inter-connectedness of three key elements in the problem-solving process: data, insight, and intelligence.
Website
A new identity entails a review of all the branded collateral associated with a business, from letterheads to product manuals to social media profiles. One crucial item is the company website. The rebrand launch was planned for April, and the website would be a key resource supporting that transition, informing people about the change and fleshing out the new identity.
In this area particularly, there was a balance to be struck. For visitors new to the brand or the sector, the site needed to convey the outcomes Clearview Intelligence are capable of. Meanwhile, persona research showed that it was crucial to maintain a fast-track route to more detailed technical information, for those who need it.
As the web presences of several brands were consolidated into one, we formulated a content structure, a photography style and a visual language that answered this brief and stayed true to the Clearview Intelligence brand.
Successful brands deliver on a promise. Great brands go one step further. They bring that promise to life at every opportunity. We help brands to shape their promise and express it through design. We call it mark-making*. It’s who we are and what we’re passionate about.
