CAPSULE - 2016

Branding
Capsule is back ! After a year the french collective bring back its concepts for new events. During this period they created a record label and a branding associated to create a strongest identity. For its fourth event, Capsule brought a serious line up with Dustycloud, Asdek and Stu. This give us the opportunity to reaffirm the image of the collective to retranscribe its new ambitions.


 
 

Capsule needed a visual identity that would fit the new goals of the collective. Still dark, strange and out of the box, but now more complete as a whole visual identity. Rounded symbol using Lydian typeface, and some glyphs.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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I - TATTOOS
The idea was to make a poster composed with a simple picture, where we could read all the infos, by making something really impactfull. We wrote the infos on the models body, and we chose to make ephermeral tattoing.
 
 
 
 
 
 
 
 
 
II - ABSTRACT
We finally needed to be more clear and visible in the communication : the event took place during the F.I.S.E weekend, and we had to deal with a visual saturation of the walls in the city. We had to do a poster more obvious to the detriment of artistic choices. This is where communication takes over creation.
 
 
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Teasers promo : 
Original video : Desert Journey - Daniel Azulai Bittencourt
Track : Alok ft Shapeless - byob (Original mix)
 
Videoshoot of the club : 
Track : Dustycloud - Devotion (original mix)
 
Original video : L'enfer - Henry geroge clouzot
Track : Asdek - Famous
 
Original video : Desert Journey - Daniel Azulai Bittencourt
Track : Stu - Eucalyptus w/ AIRVEI
 
CAPSULE - 2016
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