Photography: Bryan Powell | Stylists: Candice Drury & Claire Channing | Shoot Art Direction: Wisdom & Youth Advertising
SODA Bloc.
TFG (The Foschini Group) has launched the first entirely tween-focused brand in South Africa, SODA Bloc. The new fashion brand aims to kit out fashionistas aged 9 to 16 in clothing, accessories and footwear to suit their lifestyles. We were fortunate to work with TFG in creating the corporate identity for this new brand.
BRAND
“SODA Bloc inspires tweens to Be Youth: Be Fun, Be Different, Be Informed, Be The Future, Be Cool, and Be Yourself. Created for older children but with their parents best interests at heart, SODA Bloc collections are fashionable and fun loving, but relevant for the age group,” says Alex Harris, Head of SODA Bloc.
Photography: Bryan Powell | Stylists: Candice Drury & Claire Channing | Shoot Art Direction: Wisdom & Youth Advertising
THE LAUNCH
“We saw an opportunity to fill a gap in the market and took it! We are very excited to launch SODA Bloc to South African consumers. Our goal is to provide fashion that’s on-trend and affordable to a broad audience,” says Harris.
Photography: Grant Payne | Visual Merchandising: VM Central
MERCHANDISE BRANDING
We created artwork for everything under the sun: Signage, tags, stickers, buttons, hangers, shoes, socks, swing tickets, store cards, shopping bags and what ever you can think of.
Be Youth Concept: Wisdom & Youth Advertising | Explored by MARK studio for SODA Bloc.
