In an age where kids are drawn by media and video games, we partnered with Walmart to remind them of the pure fun that is to play with Play-Doh.

 

We decided to spark kids and their parent’s imagination by placing giant containers of Play-Doh as a metaphor for objects that fascinate kids. We built them 16 feet tall by 14 feet wide.

 

We found an opportunity lying dormant at public spaces in the city. We turned these into larger than life contact points and created a new media activated by the mere presence of our product.