KK Home Living & Food Warehouse Sale is an event organised by KK Home Deco & KK Freshmart, it is a large warehouse sale which includes wide range of products such as home decoration, kitchen appliances, body care, toys, and food.
I was assigned to handle the advertising design for this project. My job was to come out with the design concept as well as preparing all the point of sale materials, which includes the main poster, catalogue, venue banners, promotion posters, web advertisements, and newspaper advertisements.
The time frame given was very limited so I had to arrange all the works precisely in order to meet the deadlines.
Below are the highlighted designs from this project:
The main poster in which was printed in A2 size to be advertised in various places.
A visual example of how the posters were being displayed.
A 12-page catalogue to display all the items and promotions. The catalogue was printed in large quantities to be distributed across selected target areas.
Customized individual logos made for each of the promotions.
Inside look of the catalogue showing plenty of products from various manufacturers.
A catalogue visual showing different promotion divided by different sections.
The front and back page of the catalogue.
A visual example of the newspaper ads done for this event.
Picture taken from the event showing customers spending their time shopping at the warehouse sale.
A giant 70ft x 8ft banner can be seen covering whole width of the venue.
Thank you
