YOKE has redefined itself through the years, and so has it's graphic identity. Our Copenhagen-based interaction design company is an environment for playfulness, with technology at its core.
Systems are inspiring both for programmers and designers, and that's just what we are made of at YOKE. We thought that this detailed mathematical graphic system would be a language that we could both speak.
With the website as our presentation card, we decided that interactivity should be shown to our clients and collaborators since day 1. The scrolling animation is the reflection of that priority.
We even made our own encrypted language font, based on the YOKE geometry!
The YOKE system was created, and ready to be played. We designed a collection of posters that followed the strict rules. They work as a perfect and coherent decoration for our office space.
And of course our ping-pong table, the heart of the office space, had to be repainted too, following the new graphic system.
After all this brain work was done, we thought we had to celebrate it by showing it to all our friends with a Spring party at the office. And they liked it!
