Everyone knows that TV channel packages are bloated, expensive, and full of channels you don't actually watch. Right? Not anymore. TELUS overhauled their TV theme packs to be smaller, cheaper, and more relevant to the things you like. 

 

It was our job to let people know with a TV spot. Online, where we could have a little fun, we created spots to highligh the rediculous channel pairings that some of the competitors offer. But what about radio where you can't show genres? We hired "The Man of 10,000 Voices", actor Michael Winslow from Police Academy fame, to help us out.

 

 

Associate Creative Directors: Jon MacArthur, Ed Malyon
Deputy ECD: James Sadler, Micky Tudor

 

 

2015 Lotus Awards – Bronze – Broadcast Single