To convince Canadians to pay with Interac Debit, we needed to evolve the brand beyond bashing credit cards and begin to tell our own story.
Client: Interac Association
Agency: Zulu Alpha Kilo
CCO: Zak Mroueh. ECD: Allen Oke. AD: Fiorella Martinez. CW: Jacob Pacey.
Agency: Zulu Alpha Kilo
CCO: Zak Mroueh. ECD: Allen Oke. AD: Fiorella Martinez. CW: Jacob Pacey.
Poster Photography: Tyler Gray
The spot aired in Cineplex cinemas across Canada, with an extended version released online. In the month of its release, it was ranked by YouTube as one of the top five most watched ads in Canada, and was used by Google Labs in an internal case study on how to do effective long-form content.
