Ajman Culture & Media Department
Brand Development
Brand Development
Development of a new corporate brand identity system, core visual messaging, look-and-feel of brand guidelines.
This government department was looking to change the way it was perceived. Their new brand identity required a fresh, modern and forward thinking approach.
This government department was looking to change the way it was perceived. Their new brand identity required a fresh, modern and forward thinking approach.
The brand signature was influenced by a traditional wood carving found in Ajman’s national museum. The new identity has helped Ajman’s Culture & media depart re-launch and re-position themselves within the community as a supportive and visionary department.
The launch event was attended by over 30 key government officials, three members of the Ajman royal family, including the Crown Prince of Ajman. Coverage of the event appeared in all major English and Arabic dailies and TV.
Launch Invitation.
