In the beginning of the economic crises in 2009, Fortune Investments wanted to create a campaign that sent out the message that this was actually a great time to invest, and that people could make a lot of money.

To transmit this idea of a huge possible gain in a very unlikely scenario, we decided to use famous quotes of people that in one time or another dismissed great investment opportunities.

The message was: “Without the right partner, you can ignore a great opportunity.”