Project objective : Design unifying theme to promote college club event at RIT. The promotion had 3 phases:
Phase 1: Design a logo only without any details and print to 2x3. The printed logo then will be put at random places around college. The purpose was to subliminally make students remember the logo and make them curious about what the logo is all about.
Phase 2: Start posting posters with logo and details about events around campus. This phase is to answer the curiosity people had about the logo.
Phase 3: Mass email event details to all students at RIT and include link to promotional video. Also, we did a live promotion handing out small flyers (2x3 size) to students walking around campus.
2x3 design with only logo
Posters with event details
Background for websites
Facebook Cover Page
VIdeo promo I made to promote the event
Small flyers printed on letter size paper later to be trimmed and distribute to students around campus.
