What
Space has always intrigued us. From the first telescopic observation of the night sky, to our recent discoveries of faraway planets. Our ever-expanding universe is getting smaller each decade as we endeavour to find out more about the world we live in. You don’t have to go far to find influences of space in our everyday lives. And now, our most basic commodity is being revolutionized!

Who
Scientists have recently discovered a way to collect and retrieve water from space. The water is the purest known to man. They want the whole world to experience the water that is well and truly out of this world.

How
Create a brand for this new product. Break convention and think beyond the bottle and beyond the clouds! Take inspiration from music, film, galactic fashion trends, futuristic architecture or even the history of space travel. Think about who will buy it, what it could be used for and how it will be sold. Aspects to consider are; a brand name, product packaging, advertising, merchandising and the wider brand world. Or even a brand universe!