Established in 2014, Nomaden Coffee has brought up "pedaling and brewing good coffee cultures" concept. Starting the business with coffee cycle concept, a nomadic coffee cart and bicycle, which is meant to focus on introducing and selling manual brewed coffee. In early 2015, Nomaden Coffee succesfully opened its own spot, a coffee shop located on the downtown of Malang. Henceforth, the business starts to develop its goal to familiarize people of Indonesian's coffee and "good" coffee via manual brewing methods.
Wishing to spread the coffee cycle concept by having nomadic coffee carts or permanent shops in Indonesia, this logo concept is created by combining visual elements, supporting and representing Nomaden Coffee's characteristics as an entity. The concept of 'nomadic' (means 'Nomaden' in Bahasa Indonesia) is represented by the llama, which is essentially a migrating buddy by the nomads of Latin America and South America and the symbol of friendliness as one of characteristics of Nomaden Coffee. The patterns of the logo is the synthesis of ethnic tribes in South America and their coffee beans, resulting ornamental shapes which appears primitive while keeping the boldness. The ornamental of the logotype will be extended into various applicable visual patterns in the future.
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