Brandopus, a strategic design agency specialising in brands, set NUA's year two Graphic Design students a competition brief to produce 'clever confectionery'. A brand name, brand identity, product range, advertising and digital activation all had to be established.
Our group's challenge was to create a brand that is aimed towards fishermen battling extreme weather whilst at sea. The two main areas we decided to focus on were nausea relief and a boost of energy, in the form of a boiled sweet.
We like to introduce you to AHOY
