the best moms_entel
There was a big concept in ATL made by McCann Lima and we had to think how to complement it in on-line. The concept was around Margarita, a 'mother' from the province of Arequipa who had adopted 26 children from the NGO Aldeas Infantiles. A perfect example of maternity everybody had to know. The video, produced by McCann Lima and directed by Claudia Llosa, was the following:
We had the idea to make a web platform where everybody who wanted could honour their mothers. But, since we were working together with an NGO, we wanted to help them. The idea was to make that with every single mother who was honoured, we would add 1 kg of food for the children in the comunities managed by Aldeas Infantiles. Apart from this, we motivated to participate giving away some cellphones as well.
The landing page was the following. It drove the user from the general info to the action in several steps:
It worked perfectly, since we got the participation goal doubled and everybody was very happy in the end. Client decided to give away the double quantity of food we all planned in the beginning. Success!!
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year // 2015 - client // Entel Perú - agency // Tribeca Media - creative art director // Germán León - designer // Remy Cerna
