INTRODUCTION
With Bud Light's entrance into the world of eSports, we were tasked to develop the program and the creative for the Bud Light All-Stars - a platform in which fan's choose from their favorite gamers and vote to select the top 5 All-Stars.
EXPLORATION
Various styles were explored during the creation of the materials for this program. The challenge was to develop a visual language that resonated with the gaming world while staying true to the Bud Light brand.
DESIGN
All 20 nominated players would receive an exclusive package with a customized trophy glass in a swivel case, and a fold-out booklet that reveals information about the program with a unique, congratulatory message.
