Behind every film, there's always a production where different people work together towards one goal. Witness behind the scenes of different films and know more from filmmakers who recently made it big in the industry as they share their humble beginnings and how did they breakthrough the silver screen.
MMXVI: Film & The People is a photodocumentary book that would feature Philippine filmmaking and the people in the industry in the year 2016 from mainstream to indie, breaking the barrier to be one Philipine cinema. It encourages the youth to be part of bigger than them through filmmaking.
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Doing this thesis has quite been a challenge for me at the start as my only background in filmmaking was from school projects. I didn’t know where to start looking for films, which I can shoot behind the scenes for. After doing the interviews first, I got access to films the filmmakers I interviewed were working on. I had become more aware on how an actual film works. And I realized that despite whatever the outcome of the film is, every filmmaker and everyone on the set puts a lot of effort in creating it.
When I told Sir Torres, my thesis adviser, that I would like to do this topic, he asked if this would be feasible because I didn’t have any connections at all with anyone in the film industry. Mackie Galvez, a cinematographer, was the first one I interviewed. I had attended his talk back then with the Thomasian Film Society’s Summersault workshop seminar. I approached him after his talk again at UST for ITM. I soon interviewed other filmmakers as well like Pong Ignacio, Joel Ferrer, Carlo Manatad, etc. I had tried my luck contacting them through email and social media in hopes that they would be up for it. And thank God, they did. They have been very accommodating and very insightful.
The portraits are taken from different lighting conditions as we talked at coffee shops and my usual light source had been the assistive light in my phone. The photos were taken in such a way because it tells a lot about them as filmmakers who work behind the scenes.
The portraits are taken from different lighting conditions as we talked at coffee shops and my usual light source had been the assistive light in my phone. The photos were taken in such a way because it tells a lot about them as filmmakers who work behind the scenes.
L-R: Dan Villegas, FCS, Pong Ignacio, FCS, Mackie Galvez, FCS, Melanie Entuna
L-R: Joel Ferrer, Zig Marasigan, Benjamin Padero, Regina Valenzuela
L-R: Carlo Francisco Manatad, Mikko Quizon
Through iSmartPhoto App, an image recognition software, MMXVI: Film & The People book is made interactive as it allows the reader see beyond pictures through different features such as video interviews and exclusive behind-the-scenes footages. It will show clips/footages in the photo shown in the screen when a person hovers his/her device over a photo in the book after entering a code in the app.
Revel in the Rise of Filipino Filmmaking
It encourages the youth to be part of the growing industry of films. It gives them the idea of "being part of something bigger than themselves" as the book tells about the different jobs in film and it is up to the reader how one will start in filmmaking.
Teaser Ad
The teaser ad shows a glimpse of what it is like in the production as the persona is framed by a window prop, balanced with people on both sides. This is to pique attention of viewers without revealing too much with only the words “Revel in the rise” and July 2016 date as text.
Introductory Ad
The visual of the ad shows that the book serves as one of the foundations of an aspiring filmmaker because it is shown together with other essential things a filmmaker should have: camera, light, clapperboard, and the heart of every story, the script.
Book Launch Ad
The book launch ad invites the youth to attend the book launch of MMXVI: Film & The People, offering not only book signing but film talks, photo exhibit, and film screening as well. The photo in the ad shows a film setup, and the chair symbolizes the opportunity to sit down and join the book launch.
Sustaining Ad
Director Mihk Vergara, director of “Patintero: Ang Alamat ni Meng Patalo” had said that: “Stop waiting for your break, start doing it.” Taken from his point, the sustaining ad is about taking one’s vision to the field. In the introductory ad, the visual shown the desk of an aspiring filmmaker and now, together with the filmmaker’s (persona) friends, they are applying what they learned. Thus, “taking” it to the field. Interplay of words with the two meanings of it, “take” as “bring” and “capture” in filmmaking terms.
Promotional Ad
The Reel Deal. The book not only offers knowledge, but it also offers experience. Through the prime card that goes with the book, the reader is given a chance to let them see what the industry is doing and get them a ground on what they could do, have them learn from veteran and award-winning filmmakers, and encourage them to start doing their own films.
Corporate Ad
This ad tells how National Commission on Culture and the Arts (publisher) upholds the Filipino passion for filmmaking, through giving grants and publishing books related to films.
Endorsement Ad
Given the instance that the industry is growing, the opportunity is there to be part it, as what the introductory ad is about. With the endorsement ad, the question Dan Villegas asks (taken from his interview) if one is ready to grab the opportunity presented to him/her. It is to make the viewer reassess his/herself and know more about the industry through MMXVI: Film & The People.
Website
Merchandise
Incentive Card
Event Ticket
