River LA
Project: To raise awareness for the Los Angeles River, River LA asked us to create a wearable object that represents the river and at the same time works as a conversation piece that spreads their vision.
With that specific ask, we created a limited edition wristband that captures the Los Angeles River’s roots in urban design and natural scenery by integrating actual concrete from the iconic 6th Street bridge in Downtown LA with a blue resin balance. All the bracelets were handmade by the 72U participants.
To debut the bracelet and launch the rebranding of River LA, we threw a massive interactive party in a warehouse downtown LA. The party was inspired by the history of the river from past to future.
Role: Art Director & Designer.
Client: River LA.
Agency: 72U Creative Residency.
Press: Creativity-Online.
