2017 – BRANDING AND PACKAGING
Stafnes
Request
Create a brand for a new Dried Fish producer.
Positioning it within the saturated Icelandic marked as a modern, high quality brand.
Response
While existing brands sell their products in sticker labeled vacuum sealed see through bags Stafnes is the new brand in town. Not focussing upon Icelandic households but aiming to be appealing to the many tourists that come to Iceland, more than 6x the inhabitants of Iceland.
The end result is a colourful modern brand with product placement in gift stores and free giveaways on board of airplanes. Stafnes is not to be ignored.
I also designed a special fish shaped cardboard sleeve to be used to make the product extra appealing for the upper market segment.
Used software: Illustrator, Photoshop, InDesign.
