L'Oréal Paris
iPhone and iPad apps are a very good promotional device for consumers to use on the go.
iPhone and iPad apps are a very good promotional device for consumers to use on the go.
The brief: Turn the printed magazine Beauty Confidential into a user friendly, interactive iPad application.
The result: A fully functional zine with embedded video, user reviews, tips and tricks.
The result: A fully functional zine with embedded video, user reviews, tips and tricks.
L'Oréal Paris are releasing 3 new trends in Make Up using 3 of their favourite spokeswomen and I was tasked to create an iPhone application to explain the trends, how to accomplish them and to create traffic to their corporate site and generate sales.
