Savannah Kaylor's profile

Bright & Bold 2015 Annual Report

The theme of the 2015 Virginia Aquarium annual report was "Bright Ideas & Bold Results." This was carried throughout the report from the amazing accomplishments of the staff, to the bold photography and infographics, to the fluorescent green ink that highlighted the pages. On select spreads, half-size fly sheets were used to provide key information in an unexpected way. The goal of this project was to make donors and Aquarium leaders want to pick up the report and not put it back down. The bright color draws the eye and the soft touch varnish on the cover makes you want to keep holding it in your hands. I was responsible for the planning, writing, design, and production of the report. 


Honors: 2016 AAM Museum Publication Competition, 2nd Place
Bright & Bold 2015 Annual Report
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Bright & Bold 2015 Annual Report

Virginia Aquarium 2015 annual report showcasing "Bright Ideas & Bold Results" from the content to design.

Published: