We used autocomplete as an interface and took this idea to the extreme. Autocomplete is the only interface. We trimmed all the fat. The result is a lightning fast website. And smart too: hundreds of unique queries, deep semantic links with thousands of synonyms. It's like talking to AI. And it's evolving.

 

 

Roman Firainer, Yaroslav Orlov: Executive Creative Directors
Kolya Fabrika: Creative Director
Matthew Choudnovsky: Original idea
Maxim Demkin: Art Director / Designer
Mikhail Zaborskih: Developer
Darya Shcheglova, Olga Veretinskaya: Copywriters
Anna Chaplygina: Producer