Original New York Seltzer was a revolutionary soda created in the 1980s. They had stopped producing shortly after the 80s but came back in Spring 2015. Their design had not changed. In order to appeal to more a sophisticated and educated demographic. Through research on packaging from thedieline with the knowledge from Werner Design Werks Logotype Lab, I created an entirely new logo through a modified Normande BT and made illustrations to help distinguish the different flavors. In order to work the illustrations, I used a simple san serif typeface to help highlight the details.