To demonstrate the power of direct mail for a small business, we partnered with our favorite local butcher. The campaign included three postcards sent to neighborhood addresses, introducing locals to the shop and letting them know of the many ways Butcher & Larder might be of service. Each card featured a different cut of meat with tips on how to best prepare it. In store was a folded poster displaying a full array of exquisite meats.
Creative Direction: Brandt Brinkerhoff
Design: Brandt Brinkerhoff, Katherine Walker
Client: Sappi North America