Identity
Ruggle is modular rug system that allows you to create a rug that fits any room. It was created to be easily packed up and moved for people who frequently move and need a rug that can fit many different apartments or homes. The name was derived from the idea that creating your rug is like a puzzle, and you are then solving your room. The logo represents the modularity of the product itself.
Packaging
The package is meant to be easily stored in small spaces and can be reused to move the Ruggle, since it can easily be stacked inside.
Advertisements
The Ruggle advertising campaign is meant to highlight what makes the Ruggle different from other modular carpet systems, which is that it isn’t square. The Ruggle isn’t the nerd of carpet world. The Ruggle is the cool new way to carpet your room.
