最貼近台北的城市脈動
The closest of Taipei's pulsation
怡品商旅位於繁華熱鬧的台北正東區，目睹這城市的真實脈動，這裡因捷運文湖線與板南線的交會而熱度沸騰著，東區及敦南商圈的人群、商家、美食匯集是股恰到好處的暖流，融化您的煩惱、奔波的喧囂。集古味和時尚於一身的台北，正等著您前來探索。
Eastin Taipei Hotel is located at the heart of the city, in the popular East Area of Taipei. It sits at the bustling intersection of the MRT Wenhu and Bannan lines, where there is a huge population, numerous shops, and a variety of food. Taipei is a mixture of tradition and fashion and is waiting to be explored.
在識別發展上，我們將怡品拆解為「心愛台北、品味台北」之意，並結合品字的三個"口"與代表座標的"打卡"符號相結合，突顯品牌地理位置的優勢，以及美食、拍照社群等體驗做串連，讓商旅成為旅行中重要的資訊站。我們特別製作一張美食地圖，讓來往旅客能看到怡品用心收集的推薦店家，增加對周邊環境的認識，也更能感受熱愛台北的怡品不遺餘力的推廣這個城市的美好。
To set it apart, we deconstructed the Chinese name of Eastin Taipei Hotel and came up with the meaning of "Love Taipei and taste Taipei." The three "口"s combined with the "check in" symbol that represents coordinates, highlights the brand's advantageous geographical location and links the logo with gourmet food and social network experiences, so that the hotel is considered an important information center during your travels. We also drew out a culinary map, so that visitors can visit sites recommended by Eastin and gain knowledge of the surrounding environment. Customers will personally witness how Eastin is committed to promoting the beauty of the city.
