Developing a general system to represent this organization was tough because they’re involved in a lot: standards writing, product certification, professional certification, and membership. To illustrate these segments of the organization, I had to be as direct and succinct as possible. The flat colors move the organization toward a more modern look and will serve as the basis of brand identity moving forward.
General brochure – cover
General brochure – first fold
General brochure – inside
General trade show display to explain the organization
General print advertisement to explain the organization
