Norfolk Island
Brand ID and Campaign
Brand ID and Campaign
DDI were entrusted with the task of bringing the natural untouched beauty of Norfolk Island to life. Inspired by the genuine and slowed lifestyle this Pacific destination offers, The World of Norfolk came to life. Through Print, Film, Outdoor, Social and Online executions, the campaign provided the portal to world where life moves at a different pace. As it turns out, travellers wanted a piece of this world.
The digital component of the campaign created a 247% increase in website visitation and contributed over 80% to total traffic. Norfolk Island itself also enjoyed more than triple the amount of daily visitors during the campaign.
