Insight Marketing Design partnered with Gandy Dancer Brew Works to create their own seasonal craft beer for a holiday party. This illustration was developed to inform guests about the original brew and highlight the seasonal flavors. The handcrafted artwork was created using pen & ink. The color work provides eight staggered reindeer silhouettes. This not only ties it to Santa's entire team of reindeer, but also provides a hint to the blurred vision that can accompany the high ABV of the beer.