A re-envisioning of the e-commerce experience to more closely mimic the way people shop in stores, users could save items to a 'closet' rather than a cart-only solution. Outfit pages would load all items seperately in a tab, where users could add some or all of the items to their closet or cart. Anything left in the cart would be the source for future promotional emails to the customer ("Henley Skirt from your closet is now on sale!", etc.)

Live user testing was also completed.