Tru Studio is the photography and video team of Steve and Anne Truppe. Their work captures lifestyle moments with authenticity, emotion and depth. They came to us in need of a new visual identity and promotional materials. Inspired by their work, we designed their brand to complement their imagery with minimalism and sophistication, using unadorned graphic elements, asymmetry, textural contrast and plenty of white space.

To stand out in a sea of competitors, we designed their materials to have an interesting edge to make the best first impression. With the first mailer, we created a 2-sided piece that held both a notecard and temporary tattoos using folding techniques that folded down to fit a standard small envelope. With the second mailer, we designed a 12-page single saddle stitched booklet that gives a brief look into Steve and Anne’s work based on five shoots inspired by what they love. We designed an oversized custom wrap that adhered to the front and back covers and served as a seal for mailing purposes, gave a second layer to the piece and added an interesting way to open the piece.