Hannah’s Bretzel is a gourmet sandwich shop with 6 locations downtown Chicago. They make insanely tasty food, provide healthier nutrition on-the-go, and do it with the smallest environmental footprint possible. After being in business for 8 years, they brought us in to evaluate, evolve and maintain their brand experience. Keeping with their minimal, modern aesthetic, we decluttered their in-store communications, simplified their messaging and injected personality throughout. This resulted in new menus, wall graphics, packaging, ads, signage, vehicle wraps, apparel, promotional items, tradeshow booths, and more.