Growth Distilled is a new business consulting company. I assisted in the creation of a brand positioning statement. After some time brainstorming brand attributes and characteristics we decided on the name "Growth Distilled" as it best encapsulated the goals and mission of the company. The zig-zag icon is flexible in length and will be used as a design element across the website and various marketing materials. The zig-zag was inspired by the condensor equipment in the liqour distillation process.