IBM Smarter Planet Experiences // Trollbäck + Company

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The next step in the evolution of "Smarter Planet" blurs the line between static billboards and commercial advertising. Our collaboration with Ogilvy & Mather and Director Jake Chessum brought the Paul Rand inspired posters to life in international airports around the globe. Our talent was shot in live action, treated in monochrome and integrated with vibrant motion graphics that illustrated the unique features of IBM's "Smarter Planet" technology. Curling punctuation, darting arrows and bouyant polka dots encourage smarter decisions and brighter insights.