New characters and the use of the player’s imagination to aid the in-game quests were key aspects that needed to be conveyed to media through our latest kit for the LittleBigPlanet series.

Whilst wanting to convey the tactile and handmade aesthetic that is synonymous with the game, we also wanted the kit to have premium production values and be unique from previous LBP media kits in order to show that this was a true reinvention of the franchise, not just a sequel.