SingStar Ultimate Party was the first iteration of the karaoke style videogame franchise on PS4, coinciding with the game’s 10 year anniversary and over 26 million sales. We were tasked by SCEE to create a fun yet functional media kit to promote the games release. We wanted to present the content in a manner that befitted the legacy of the game, which recipients would want to keep and enable them to have the ultimate SingStar party of their own.

 

The finished pack included a bespoke SingStar tote bag, SingStar party masks, custom SingStar balloons and a SingStar Ultimate Party album with a game disc. A very limited number of kits also included a unique LED disco light bulb presented in a bespoke SingStar box.