Waking Emotions
Promotional video for fragrance manufacturer akewule, based in Barcelona, Spain. The video was used as a new product launch tool at a fragrance trade show. The product was a commercial scent machine used to deliver fragrance to large spaces. The goal of the video was to help draw consumers to the akewule table by using a unique method.
Following the company's vision "By introducing scent to a space you are simultaneously giving it life", we wanted the customer to visualize a space first without scent and then filled with scent.
A white paper forest was created using paper cut-outs to symbolize an empty space. Then, little by little, color is added to bring vibrant life to the forest.
