Entry for the 2016 RSA Student Competition - Moving Images Brief
Conceive and produce an animation to accompany the audio file that will clarify, energise, illuminate and increase accessibility to the RSA’s unique content.
A key theme within the transcript is that a collective ‘shift of mindset’ is imperative if we want to have a positive effect on climate change - therefore, the animation focuses on the mind, and visualising key points within a brain. The visual style is not typical within the subject of climate change, reflecting the new idea discussed in the transcript, as well as reaching a wide audience of existing RSA followers and viewers who wouldn't typically be engaged in the subject.
