Following the success of the previous year's product launch, Heidi Klum returned to Myer Melbourne to promote her lingerie range. 
 
Heidi and her entourage of models arrived in a fleet of branded town cars in a moment which was highly choreographed and rehearsed to provide a smoothly and effortless media moment for the television crews.

This arrival also represented a well coordinated effort involving consultation with Yarra Trams, Public Transport Victoria and the City of Melbourne Council to ensure there was no impact on the existing Bourke Street Mall tram service. 

Heidi then joined comedian Tommy Little on stage for a Q&A, which included involvement from the female and male models, a comedic moment with the iconic Myer windows and interaction with the audience.
 
The event was incredibly successful with Australian and international media, delivering on PR and finishing under budget, while also over delivering on stakeholder expectations.